Privacy Policy

To operate the tools and show you results; to secure the site and prevent abuse; to understand usage over time (which tools are used, which pages are read, how demand changes) so we can improve the site; to respond when you contact us; to follow up on advertising inquiries you submit; and, only if you allow it, to measure and reach people through advertising.

We do not sell your personal information for money. If you allow Advertising, the advertising providers listed under “Cookies and consent” receive the limited information described there, which California law may treat as “sharing” for advertising. You can switch it off at any time.

An address you check in a housing tool can be sensitive: it may reveal where you live and that you are dealing with a housing question. We treat saved addresses as operational data: they are used to run and improve the tools, are not connected to your name (we do not know who you are unless you separately contact us), and are never given to an advertising partner. Aggregated statistics that identify nobody, such as how many lookups a neighborhood gets, may be used on the site or in our materials.

The site sorts everything it stores in your browser into three categories, and loads nothing in the last two until you say yes.

Necessary. What the site needs to work and to remember your choice. This includes the record of your consent choice itself. It cannot be switched off.

Analytics. Measurement of how the site is used: the trackers listed under Analytics below, and an identifier our own logging keeps in your browser so that one person reading five pages counts as one visitor rather than five. Without Analytics consent that identifier is kept only in memory for the page you are on and is never stored.

Advertising. The trackers listed under Advertising below. What the Meta pixel receives from us is deliberately narrow: the page you viewed, the tool you opened (for example “rent-increase”), the category of a result a tool gave you (for example “rent stabilized”), and which form you submitted. It never receives anything you typed: not an address, not a rent figure, not your name, email or message. We do not use Meta's Advanced Matching, so we send Meta no email, phone number or name. Meta, like any site you load, also receives your IP address and browser information, and processes what it receives under its own policy.

When you first visit, a banner asks. “Accept all” and “Reject all” are each one click, and “Manage preferences” lets you choose category by category. You can change your choice at any time from the “Cookie preferences” link at the bottom of every page, or with the button in this section. The choice is stored in this browser and does not carry to another browser or device.

If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of advertising: Advertising stays off in that browser whatever else is chosen, and the banner says so. We also tell Google's tags that consent is denied until you grant it, using Google's Consent Mode.

Service providers that run the site for us: Vercel, which hosts it; Supabase, which is our database; and Resend, which delivers the notification when a form is submitted and our email updates. They process data on our behalf and under our instructions, and not for their own purposes.

Public government services that answer address lookups: the City of Los Angeles and the U.S. Census Bureau, as described under “What we collect”.

The analytics and advertising providers listed under “Cookies and consent”, only in the categories you allow.

The site is run for visitors in Los Angeles, and our providers store and process data in the United States. If you use the site from elsewhere, your information is transferred to the United States, where data protection law may differ from the law where you live.

We keep visit logs, tool logs, search logs and the address lookup cache for as long as we need them to operate, secure and improve the site, and correspondence for as long as we need it to handle your message and any follow-up. When information is no longer needed for those purposes, we delete it or keep it only in a form that identifies nobody.

Cookies and similar identifiers set by analytics and advertising providers last for the periods each provider sets, described in the policies linked under “Cookies and consent”. You can clear them from your browser at any time.

Addresses on our email list are kept while you are subscribed. When you unsubscribe we stop emailing at once and keep the address marked as unsubscribed, so it is never emailed again; to have it deleted entirely, email us.

Links to shared tool results are kept while they are in use. Each time a shared link is opened it is kept for another 12 months, and a link nobody has opened for 12 months is deleted, along with what was entered to make it.

You can ask us to delete your information at any time; see “Your California privacy rights” below.

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you the right to know what personal information we collect about you and how we use and disclose it; the right to delete it; the right to correct it if it is inaccurate; the right to opt out of its sale or sharing; and the right not to be discriminated against for exercising any of these rights.

To opt out of sharing, use the “Do Not Sell or Share My Personal Information” link at the bottom of every page and switch Advertising off, or send a Global Privacy Control signal from your browser, which we honor automatically.

To exercise any other right, email info@los-angeles.com. We will need enough information to locate your data, for example the email you used or the approximate time and address of a tool lookup. We verify a request by matching what you tell us to what we hold, and we will not ask for more than we need to do that. We confirm receipt within 10 business days and respond within 45 days; if we need up to 45 more, we will tell you why. You may make a request through an authorized agent, in which case we may ask the agent for your written permission and ask you to confirm your identity with us directly.

Depending on where you live, you may have the right to access, correct or delete your information, to restrict or object to how it is used, to receive a copy of it, and to complain to your local data protection authority. Email us to use any of them.

Digitali is responsible for your information (the “controller”) and can be reached at info@los-angeles.com. We process it because it is necessary to operate and secure the site and answer your questions (our legitimate interests), because you asked us to when you contact us, and, for analytics and advertising, because you consented. You can withdraw consent at any time from the “Cookie preferences” link.

This site is not directed at children under 16, and we do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, email us and we will delete it.

We may update this policy as the site changes. When we do, the date at the top of this page changes with it, and a material change is noted on this page before it takes effect.